I’m doing things a little different with this post. I posted a video to my new YouTube channel on this same topic, which will be linked at the end. I won’t double up like this for all future posts, but may do it occasionally. Read below, watch the video, or do both.

I’ve put off many things waiting to gather more information, get better gear, the right situation and so on. While being more prepared is usually a good thing, and different circumstances might make things easier, it’s still usually just another form of procrastination.

Last week I was reading something and was reminded of something Voltaire said (though he was likely relating an ancient saying), “perfect is the enemy of the good.” Incremental improvements take increasingly more effort and time the better things become. In economics it’s called diminishing marginal returns.

One form of the Perfect vs Good problem is Analysis Paralysis. It’s really just procrastination under the guise of due diligence, a way to feel productive without accomplishing much of any worth.

When you wait for circumstances to be “right” or “enough” information, you hang the possibility of success on the external world over which you have no control. In the meantime, you could have started, accumulated results over the otherwise wasted time, and learned from your experiences. Rather than reading everything you can about the topic, you can figure out the exact information you need to solve actual problems and further grow.

In the case of any online endeavor that relies on building an audience, like my new YouTube channel (or a blog, e-commerce site, freelancing, etc.), if I started 3 months ago when I had the idea the basic means to get going, I’d already have 3 months in front of people; 3 months of comments and criticisms; 3 months of honing my message, narrowing or expanding my target audience; and so on.

While I waited for the perfect situation to start, no one knew about it, I could only guess about possible obstacles, and I missed any opportunities that may have come about with action. And it’s not like any information that I thought I needed wouldn’t be there if and when I actually needed it. I’d probably be able to understand it better with experience as well.

Don’t let the feeling that you need more information, better gear, the right time, the right circumstances, the right anything be excuses holding you back from what you want. You don’t need to read 50 more articles or blogs on healthy eating to start right now. You don’t need equipment or a trainer to start working on your fitness goals. You don’t need to learn how to build a webpage from scratch to start a blog or online business.

There’s also a real chance that you will fail. Or maybe you’ll figure out that it’s not actually something that you want to do. In either case, it’s better to figure it out sooner rather than later, not waste all that extra time preparing, and move on to the next thing.

How much Good are you willing to give up chasing after a Perfect that may not even be attainable? Get started.